Top Word Puzzle Games on iOS in Oceania: Q3 2025

In the third quarter of 2025, the word puzzle game category on iOS in Oceania showcased a variety of trends, with several apps standing out in terms of downloads, revenue, and user engagement. Here's a closer look at the top performers, based on data from Sensor Tower.

NYT Games: Wordle & Crossword from The New York Times Company demonstrated a dynamic performance in revenue, peaking at around $56K in early July before experiencing fluctuations throughout the quarter. Weekly downloads reached their highest at 10K in late August. The game maintained a strong user base with weekly active users growing steadily from approximately 453K to 524K.

Word Search Explorer® by PlaySimple Games Pte Ltd saw consistent weekly downloads, fluctuating between 5K and 6K. Revenue remained modest, peaking at $712 in early July. Active users showed a slight increase, reaching about 38K by the end of September.

NYT Crossplay: Play and Spell experienced a notable surge in downloads, particularly in mid-August with a peak of nearly 19K. Although there was no revenue data available, this download trend indicates growing interest.

Connect Word Association Game from Hitapps Games LTD had a declining revenue trend, falling from $319 to $36 by the end of the quarter. However, downloads remained relatively stable, with a notable increase to over 4K in September. Active users hovered around 35K, showing slight variations throughout the quarter.

Finally, Wordscapes by PeopleFun, Inc. maintained a steady revenue flow, peaking at $9.7K in mid-August. Downloads were consistent, with a notable rise to over 5K towards the end of September. The game’s active user base showed a recovery, climbing from approximately 77K to over 86K by the quarter’s end.

These insights from Sensor Tower highlight the diverse dynamics within the word puzzle genre on iOS in Oceania, where each app's performance varies across different metrics. For more detailed insights, visit Sensor Tower.